App Store Optimisation (ASO)

With over 2 million apps over major app stores finding your app in the sea of various apps is one of the biggest challenges faced by the developers. This is where mobile App Store Optimisation (ASO) becomes an important step during the app development process. For users’ accessibility your app should rank amongst the top search results through suitable keywords. Before structuring your ASO there are certain things that need improvement. Here is a comprehensive guide to making an improved app store strategy that will perform exceptional results.

Know Your Areas

Mobile app marketing has various features that play a significant role in building up the ASO strategy. These strategies includes digital marketing on social media, digital ad campaigns and content marketing including blogs and promotional content. The essential key here is to maintain a good relationship with an expert blogger so as to save time and deliver your message to your target audience.

Choice of Keywords

Better selection of words can take the mobile app on top of search engine results. However, certain keywords which are not suitable for usage so it is better to research ahead of time and carefully chose the appropriate keywords. Moreover, there are many websites that have a good collection of keywords and recommends you the suitable ones for your app genre. 

Choose Aesthetically Appealing Visuals

High quality visuals always improve the search experience, it may be for web search or a mobile app search. Images with premium quality and better resolution stop the user at your app rather than scrolling past it. Another very important aspect is the usage of correct and visually viable images for the apps. Use of unethical images will certainly generate negative user feedback and it is more probable that your app shall step down in the search result ranking.  

Change with the Transforming Marketplace

It is most necessary for a developer to upgrade his/her app according to the changing marketing techniques. Updating your app in terms of better pictures, review and icons when compared to the competitor app. updating the app according to the changing trends will increase the chances of downloading the apps. 

Off-site Factors

Not all the factors affecting the ASO depend upon the internal marketing. Certain off-site factors are controlled via external promotions. The external promotions directly correlates the search result ranking as a huge off-site factor. Thus better marketing of the app may also result in increased download which consequently result in rising search result ranking.

Rating and Reviews

Do ratings and reviews actually affect the app store optimisation? Indeed, the app store optimisation is affected by nature of ratings and reviews at large. Rating and reviews have a direct relationship with downloads of the app. Bad reviews result in a negative impact on the users while reviews that portray an enjoying experience gives an impression that is sure to welcome other downloads. 

Avoid Common Errors

Lastly, errors that can make all efforts end in vain should be omitted. Common blunders like usage of unrelated keywords and excessively using punctuation to fill the keyword space in app store should be avoided. Moreover, grammatical and spelling errors should also be omitted as it may never let your app climb up the ladder of search ranking.